Mumbai, India
Moksh Jewellery presents a jewelry collection pairing gold, diamonds, and retired aircraft aluminum in an attempt to bring a new meaning to the notion of sustainability, combining precious materials with “trash.”
Named “Shourai” — meaning “future” in Japanese — the new collection converts reclaimed aluminum from abandoned aircraft into precisely drawn cubical beads which are then combined with gold and diamonds for geometrically sharp pieces.
“We want to focus on good design. Working with Bandit gave us an opportunity to explore the other end of the jewelry spectrum from gemstones and legacy, with regard to design. While one kind of jewelry is elaborate and detailed, this is simple and efficient – and yet both are engineered with the same principles. Comfort, balance, and simplicity,” says Moksh CEO Milan Chokshi of the ethos behind the jewelry brand.
This new collection, a collaboration with design solutions company Bandit, rethinks the possibilities of traditional jewelry design.
“It was a chance meeting with a friend, who repaired small aircraft, that led to the idea of using aluminum,” adds Bandit CEO Satyajit Vetoskar regarding the creation process.
“After many visits to his factory and further leads to a larger aircraft junkyard, I got hooked on all kinds of aluminum scrap. It was around the same time that Moksh had asked me to design a jewelry collection for them. This highlights the immense possibility of using a common material, like aluminum, to create uncommon designs.”
The combination of aluminum and gold is quite challenging because they are diametrically opposed when it comes to their chemical compositions.
Their final forms, as pure cubes, make a simple foil for this complexity.
“The inspiration was not just from a Japanese clean minimalist look, but was largely about how simple the jewelry is to make,” says Vetoskar.
The aluminum cubes are cut using industrial CNC machines, while the gold cubes are made by hand.
The combination of the brushed aluminum and the polished gold linked by simple rods creates the pieces.
This design ensures less time for craftsmanship, lower energy consumption, and less waste; hence, it’s a sustainable design.
The packaging is also made from recycled paper, again in the shape of a cube.
Product: Shourai Jewelry Collection
Designer: Moksh Jewellery Ltd.
Manufacturer: Moksh Jewellery Ltd. and The Real Bandit
