Stockholm, Sweden
Samsung Nordic has challenged Swedish design studio Form Us With Love to create an alternative “watching platform” that would replace the conventional sofa that everybody knows.
Form Us With Love came up with the idea of “Shift”, a huge reconfigurable textile hammock that can be packed away when not in use.
“We have more screens in our homes than we had 10 years ago, so we’ll probably have even more in the next 10,” says Karin Blomberg, design manager at Form Us With Love.
“If you look at the sofa today, it’s still a very traditional setup,” she continues.
“It isn’t really fit for families where everyone might be watching something on a different device, but equally gathered on the sofa. It also takes up a lot of square meters when you’re not using it.”
The Shift consists of textile ribbons that are stitched together in a pattern resembling the basketweave techniques.
The prototype combines black and white with vibrant shades of blue and orange, while material samples showcase other possible colorways and patterns.
Although the designers haven’t specified what this textile will be made from the prototype uses significantly fewer materials than the traditional sofa, which is predominantly made from foam.
“We don’t know what materials we will have in the future, so the idea needed to be adaptable for new materials,” explains Blomberg.
Form Us With Love hopes the design will “inspire the industry to think outside the box when it comes to future sofa design.”
Project: Shift
Designers: Form Us With Love
Client: Samsung Electronics Nordic AB
Photographer: Studio Kleiner
