The Japanese-studio Jun Aoki & Associates and New York’s Peter Marino have transformed an existing building store in Tokyo’s Ginza district for Louis Vuitton’s new Namikidori Store with inspiring wonder both outside and within.
Jun Aoki’s highly modern exterior interprets the reflections of water as a material phenomenon.
The façade’s outer panes curve and ripple, creating a three-dimensional effect that is enhanced by a dichroic film that produces endless color variation.
Inside, Peter Marino’s design emphasizes the building’s organic aesthetic with a central staircase of sculptured oak bordered by glass.
Shifting through different expressive tonalities, color acts an uplifting and inspiring theme that takes many forms.
From the acidic hues of Pierre Paulin and Stefan Leo furniture to a four-story feature wall showcasing a reinterpretation of Kimiko Fujimura’s painting, Wave Blue Line, color infuses the store with vibrancy.
The store presents the full women’s and men’s ready-to-wear and leather collections, accessories, jewelry, watches, fragrances, iconic travel sets, Objets Nomades and Louis Vuitton City Guides.
In addition, the store will showcase exclusive pieces, including the Men’s LV Ollie sneaker embellished with pearls and the Boîte Pharmacie Monogram trunk designed in collaboration with kabuki actor, Ebizo.
The store experience culminates on the top level in Le Café V, where celebrated chef Yosuke Suga collaborates for the second time with the Maison.
Project: Jun Aoki Louis Vuitton Ginza Namikidori Store
Architects: Jun Aoki & Associates
Interior Architects: Peter Marino
Client: Louis Vuitton
Photographers: Daici Ano