Paris, France
With its retro-modern vibes, the Lacoste x Polaroid collection brings together vibrant colors and an inclusive spirit.
With just a click, zoom in on these unique pieces and create lasting memories.
Lacoste is in full color for Spring 2021 with a fresh collaboration with Polaroid.
The Crocodile strikes a pose in the boldest of brights from the rainbow.
Lacoste is seeing life through rose—or red, green, and yellow-tinted glasses again in 2021: unfiltered, close-up, and wide-angle.
It’s about changing perspective, putting your best foot forward, and living in the present.
It’s a chance to make a fresh start and leave 2020 behind, to redial and rethink the landscape to get ready to make new memories.
The best way to good vibes is a brand-new collaboration between the crocodile brand and the iconic Polaroid brand for a technicolor capsule collection that’s bold, colorful and fun.
Immortalized for the campaign by Simon Schmitt in Marseille, in both natural and flash lighting, dancers and skaters create a jigsaw in perpetual movement one frame at a time, image by single image.
United by the characteristic Polaroid rainbow spectrum and the Lacoste pieces in the collection, each shot is a tribute to joy, boldness, and freedom.
Lacoste X Polaroid
Designer: Simon Schmitt and Lacoste S.A.
Manufacturer: Lacoste S.A.
