Barcelona, Spain

A few weeks after the official presentation of the CUPRA Born, the first SEAT electric car built on the Volkswagen Group’s Meb platform, Jorge Díez, head of CUPRA design since December 2020, explains the style and content of the zero-emission model in a video.

“Designing SEAT’s first 100% electric car has been a dream come true for the team,” states Díez.

For the CUPRA team, the key has been to create emotion in an electric car.

“One of the most important missions we have as designers is to convey emotions through our vehicles,” Díez says.

And the CUPRA Born will be no exception.

“Electric vehicles don’t have to be boring, and the CUPRA Born is proof of that. When people see it on the street, they’ll want to drive it, and this is the greatest reward for the team’s work” he continues.

Barcelona’s Born district not only lends its name to CUPRA’s first 100% electric car, it has also inspired its design.

“We’ve given the vehicle the combination of light and shadow that defines Barcelona and that can be seen above all in the interior, through completely new materials and textures.”

The CUPRA team has used textures with parametric dynamism and state-of-the-art technologies such as laser cutting for the highest precision.

Díez’s team used state-of-the-art technologies such as laser cutting to create precise and highly textured surfaces both inside and out.”

The interior features copper-colored elements, the brand’s hallmark.

“The result? An environment totally focused on driving enjoyment,” Díez continues.

The CUPRA Born is defined by two pillars.

Firstly, the wheels are spaced far apart to accommodate the batteries.

“This enabled us to create a totally occupant-centric design with a very spacious interior,” Díez continues.

Meanwhile, the proportions have also been worked on to give it a highly sporty look.

“This is reflected in an extremely fast A-pillar combined with a long wheelbase and short front and rear overhang, which will make driving the first 100% electric CUPRA truly fun,” he adds.

The CUPRA Born’s front-end is a perfect reflection of its attitude.

“The headlights identify with a person’s face, so we’ve angled them a little more than usual to express the character and gung-ho determination of knowing what you want and going for it,” Díez explains.

Character and determination which are further accentuated by the prominent air intake at the bottom of the car to keep the car close to the road.

Project: CUPRA Born
Designers: CUPRA Design Team
Manufacturer: Seat, S.A.