Commissioned by the international rainwear brand Rains, artist and designer Jacob Egebjerg has designed the company’s flagship store front desk adding a maximalist piece of art as a centerpiece in an overall minimal space.
Resembling a cascade of liquid caught mid-splash, the reception desk is made of polystyrene foam which tumbles from the recessed, illuminated ceiling down to the concrete floor in a nod to the brand’s waterproof rainwear.
Jacob Egebjerg has played with the convention of the desk by creating a vast sculptural element to envelop this functional area.
“The store was the first Rains store ever and we really wanted to manifest that with an extraordinary installation,” explains the Rains’ creative team.
“Egeberg was tasked with creating a work of art with an integrated desk that would attract the attention of passers-by.”
“It brings a contrast to the clean shapes and surfaces of our point of sale,” the team added.
“Our products are very clean, so to add contrasts to our stores, we use shapes and surfaces to create this duality.”
Egebjerg’s desk comes into juxtaposition with the rest of the store interior where bare concrete, steel, and glass are the main structural elements.
Project: Reception Desk
Designer: Jacob Egebjerg
Photographs: Courtesy of Rains