San Francisco, California, USA
While other scooters on the market are designed solely for personal use and, therefore, have a limited street life when ridden by hundreds of users a day, the Bird Two is designed to be durable enough for mass rentals while delivering both enhanced safety and a superior ride.
The designers’ Branch Creative approached the design holistically with a focus on safety, rider comfort, and product longevity.
The result is an ownable, recognizable iconic design that, along with its great build quality, establishes a signature for the brand that is recognizable in a crowded market of essentially identical competitors.
Bird Two represents an unmatched advancement from a city, rider, and hardware experience. The electric vehicle has a variety of unique designs and features that set it apart from other e-scooters and make servicing and maintaining the vehicle easier and more efficient.
To help riders get where they need to go and to avoid impact from extreme weather temperatures, Bird completely re-engineered the Bird Two battery. This first of its kind battery management system allows Bird Two to operate even more safely and with performance optimized for significant temperature variations.
Inspired by the advanced diagnostic technology found in automobiles today, Bird Two features self-reporting damage sensors. With these sensors, Scoot mechanics can more easily and rapidly address aspects of the vehicle that need attention and rapidly remove them from the road until they are repaired.
To increase safety, the design and engineering team at Bird worked to ensure that Bird Two was seamless. The absence of excessively exposed screws helps create a more sleek design while also reducing injuries and vandalism.
Bird Two features an industrial-grade anti-tipping kickstand that is uniquely designed to withstand the elements of the shared micro-mobility market while reducing the chances of a vehicle being knocked over when parked. Early data indicate the new kickstand results in the Bird Two being upright 99.4% of the time.
“The idea behind Bird is simple—the scooters are fun, low-cost, and environmentally friendly ways to get around town without a car, an Uber, or a bus,” states founder and CEO Travis VanderZanden.
The scooters, referred to as ‘Birds,’ are meant to provide a cheap alternative mode of transportation and ease traffic.
Branch Creative Bird Two
Designers: Branch Creative
Design Team: Josh Morenstein, Nick Cronan, David Hyun, and Florent Alexandre
Manufacturer: Bird Rides, Inc.
