Seoul, South Korea
In a dramatic exhibition setting, Atelier Brückner provides insight into Hyundai’s vision of future driving through a permanent exhibition “Hyundai Future Mobility” addressing the current challenges mankind is facing in the field of mobility.
Hyundai has been pursuing the idea of connected and clean mobility for a very long time.
Connectivity, autonomous driving, and hydrogen fuel cells are all a part of their approach which is showcased in Hyundai Motorstudio Goyang.
Within the 4,000 sqm of space – integrated in the architecture by Delugan Meissl – are differently sized themed areas highlighting aspects of vehicle development.
Atelier Brückner planned, designed, and implemented the exhibition.
The exhibition illustrates the whole vehicle construction process.
The starting point is a display of completed Hyundai vehicles, going backward from single production and research steps to the first design concept.
Visitors will gain knowledge on the visions of future approaches and solutions, for example, to learn about alternative driving technologies.
One such area is the Lab where it allows customers to see how hydrogen fuel cell technology works. The lab has an interactive media table where visitors can create a miniature fuel cell. As visitors create this fuel cell, the table would show them additional information on how it works.
Another example is the NEXO Room which houses the first mass-produced vehicle with fuel cell technology.
This portion of the Hyundai Future Mobility exhibit shows how the NEXO car and demonstrates how it filters and purifies the air without having emissions. This is also all done while guests are behind glass for safety.
In the “Activity” section, futuristic vehicles invite the visitor to take a virtual journey.
Visitors are accompanied by an A. I. and an imaginary family, visitors experience the comfort that autonomous driving offers.
Guests can also explore the S-Link mobility systems in the Activity area of the Hyundai Future Mobility exhibit. In this area, visitors are taken into a virtual journey and, with the help of AI, take a peek into the possibilities of autonomous driving.
Visitors can potentially have their chairs face each other, get health checks, or even experience online shopping while on a road trip.
The highpoint of the visitor’s thematic route is an impressive kinetic sculpture, scenographically staged, expressing the Hyundai design philosophy: ‘Creating Design from Movement’.
Dynamic movements of 1,411 aluminum rods flow to form the design language of Hyundai vehicles.
Hyundai Motorstudio Goyang plans to expand its programs and forums to showcase and talk about mobility and its future. They are showing that the future of this technology is amazing, and it has the potential to make a huge difference in other fields like healthcare.
According to Hyundai Motorstudio Goyang officials, they will continue to offer multiple exhibitions. The main focus is to show the true power of hydrogen fuel technology, connectivity tech, autonomous driving, and other solutions to educate customers about their potential uses and success.
Architects: Atelier Brückner GmbH
Lighting Designers: Belzner Holmes
Sound Designers: Klangerfinder
Kinetic Installation: Easywith
Client: Hyundai Motor Company