San Francisco, California, USA
San Francisco-based Oru Kayak, led by Anton Willis, Chief Design Officer, has released new updates for it origami-inspired kayaks for improved durability and enhanced user-experience.
The 2020 release of Oru’s Inlet kayak—a 20lb. kayak that can be assembled from box to boat in under three minutes—marked a milestone achievement in Oru’s origami-inspired boat design.
Applying the knowledge Oru gained from the creation of the Inlet, the brand identified ways to improve user experience across its entire line of kayaks for 2021, from its flagship Bay ST to the first tandem folding kayak, the Haven.
“We designed the Inlet to be super accessible and easy to use. When it came time to update the rest of our product line, we took those lessons to heart,” said Willis.
With the exception of the newly released Inlet, each Oru kayak has implemented enhanced floorboards with increased rigidity for improved on-water tracking and performance.
Oru also eliminated the need for first-time users to carry physical assembly instructions.
QR codes are now printed on each boat which, once scanned using a mobile phone, redirect to an online manual with accompanying video demonstrations.
Beefier footrests increase comfort and durability, and fresh screen prints on each boat reflect a more refined aesthetic.
The Haven, a foldable kayak that can be effortlessly configured for single or tandem paddling, and the Beach LT, a stable 12’ cruiser with spacious cockpit, received additional modifications based on user feedback.
“We’re always listening to our customers and seeking ways to improve our products. This has been true from the beginning,” continued Willis.
A redesigned seat assembly in the Beach LT provides enhanced comfort for longer paddles and a new tension strap system shaves overall weight and increases durability by replacing an original tension rod.
The tension rod used in the assembly of the Haven has also been replaced with a stabilizing cross bar that is compatible with universal track accessories such as fishing kits, cup holders and photo mounts.
Lastly, the Haven incorporates the use of buckles in lieu of G hooks, making assembly even more effortless and precise.
Founded in 2012, Oru Kayak is a leading innovator in the kayaking industry and the first to bring a foldable kayak to market utilizing the principles of origami.
Beyond the functionality of its engineering, the Oru Kayak stands apart from the competition for its superb on the water performance, durability, easy assembly, and stylish design. Based in San Francisco and manufactured in the USA, Oru Kayak is sold in dozens of countries across five continents including Europe, Australia, Asia and the Americas.
Designers: Anton Willis, Oru Kayak Inc.
Manufacturer: Oru Kayak Inc.