Kronberg/Taunus, Germany

Celebrating its 100th anniversary in 2021, Braun has announced the 21st BraunPrize International Design Competition with a virtual awards ceremony due to take place in October 2021.

“The 2021 BraunPrize International Design Competition challenge is an opportunity for young designers, inventors and students to identify design ideas and visionary concepts that will help promote behavioral change and make an impact on today’s society and the future of our planet,” states Oliver Grabes, Head of Braun Design and Chairman of the BraunPrize.

“Design that can affect this type of positive social impact is good design at its best.”

“We are really excited by this year’s competition and encourage you to help us shape tomorrow. 2018 saw more submissions than ever, with 3,087 entrants from 107 counties, making it a record year for the BraunPrize.”

“We can’t wait to see what the 2021 BraunPrize International Design Competition will unearth.”

Established in 1968, the BraunPrize was Germany’s first international competition with the aim to promote the work of young designers.

Erwin Braun, son of Braun founder Max Braun, initiated the first international design prize – the BraunPrize.

The BraunPrize was originally introduced to stimulate public debate about design, during a time when understanding and awareness of design and its positive benefits were largely unknown.

Braun’s continuous commitment to this cause has been highly regarded by the design world and the design-aware public ever since.

This year, young, up-and-coming designers and inventors will be tasked with exploring good design to address and solve the challenges of today and tomorrow; and Braun’s commitment to nurturing young talent will see this year’s total prize value increase to $100,000 USD.

A recent global study, conducted by Braun of 18-25-year-olds, revealed that Gen Z believes that good design will play a pivotal role in its future. In fact, 4 out of 5 (78%) agreed that accessibility —regardless of age, impairments or skill level—and ease of use are the single most important areas in which design can deliver an impactful change.

Simple and useful design means good design for everyone—a design that anyone can understand and anyone can make use of to better their lives and to better our collective future.

Braun has shaped the past, present and future with “good design.”

Braun believes that good design follows the principles of ‘Simple, Useful and Built to last,’ and that these design tenents remain as relevant in 2021 as they were in 1921 in making life better for people and the environment.

Braun knows that the next 100 years will be shaped through the power of ‘good design’ for our collective benefit, so the 2021 BraunPrize International Design Competition will challenge creative minds to help shape tomorrow.

The Braun Prize is a call to action to help shape tomorrow. A forum for young designers, inventors and students with a commitment to exploring good design to address and solve the challenges of today and tomorrow.

The 2021 BraunPrize International Design Competition is open globally and is free to enter.

Submissions are welcome from young designers and inventors with less than 5-years of work experience and students of any profession.

The 2021 BraunPrize Internation Design Competition Jury Panel will comprise of international design leaders from across the globe.

Submissions for the 2021 BraunPrize International Design Competition will open in July 2021 and the BraunPrize Winner announcements will take place in October 2021.

For more information, please visit www.uk.braun.com/en-gb/braunprize or on Instagram @braunprize.

BraunPrize 2021
Manufacturer: BRAUN GmbH