Los Angeles, California, USA

“SEVEN dares to break from the beaten path,” said SangYup Lee, Senior Vice President, Head of Hyundai Global Design. 

“SEVEN paves the way forward for what an SUV needs to become in the EV era with a unique aerodynamic pure form that does not compromise on its rugged personality. The interior opens up a new dimension of space that cares for its passenger as a family living space.”

Designed by SangYup Lee and his design team at Hyundai, SEVEN concept is built upon Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP’s long wheelbase and flat platform floor enables a completely new class of vehicle that offers new experiences for customers.

SEVEN has an aerodynamically pure silhouette instinctively divergent from a typical SUV. 

The low, leading edge of the hood, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines.

The pure volume of SEVEN’s minimal forms contrast with the powerful stance and commanding, rugged presence.

In support of SEVEN’s powerful road presence are wheels that feature integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.

Even under darkness of night, SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. 

Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.

SEVEN’s interior design priority lies in space innovation offering greater freedom for our customers than ever before. 

SEVEN’s wheelbase reaches 3.2 meters, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. 

The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space.  The streamlined roofline, long wheelbase, and flat floor that extends to the third row open new opportunities to furnish the interior like a premium lounge.

SEVEN also embodies Hyundai’s future vision of autonomous mobility.  The driver’s seat features a retractable control stick that hides away when not in use. Without the need for the usual driver’s equipment, the ultra-slim cockpit and integrated screens create a lounge-like experience. 

The seat arrangement is unlike traditional SUVs, with swiveling lounge chairs and a curved bench seat. 

This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.

SEVEN offers flexible space and various in-car appliances that can be personalized for individual passengers. 

This human-centered approach allows SEVEN to envision a future of mobility and connectivity whilst laying the foundations for future IONIQ models.

SEVEN has a Universal Island console, specially designed home appliances and a multi-functional Smart Hub graphic user interface. 

When the Smart Hub and front seats combine with the rear chaise-lounge seating, SEVEN becomes an environment where customers can experience quality time alone or together in the glow of side-door ambient light. 

In transit, SEVEN’s built-in mini-fridge provides chilled refreshment on the go and shoe-care compartments refresh passengers’ footwear.

The concept’s vision roof features a panoramic screen that not only displays various content based on passengers’ tastes but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said José Muñoz, President and CEO, Hyundai Motor North America. 

“Its innovative interior space, eco-friendly powertrain, and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers. As a tangible proof of Hyundai’s vision of ‘Progress for Humanity’, IONIQ changes the paradigm of electric vehicle customer experiences, accommodating diverse lifestyles without constraints,” said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company. 

“SEVEN represents our commitment to a human-centered approach to redefining everyday experiences.”

Project: Hyundai Motor’s SEVEN Concept
Designers: Hyundai Motor Group
Manufacturer: Hyundai Motor Group