Led by Ung-Joo Scott Lee and his team at Morphosis, the design for Genesis’ new EVC Stations encompass a range of exterior and interior permutations that interpret the Korean car brand’s core design identity of “Athletic Elegance,” while responding to different climates and site conditions.
Recently installed in densely populated metropolitan areas of Seoul and Gyeonggi-do, the exterior EVC Stations are designed to be instantly recognizable within an urban environment, defined by canopies with a continuous LED edge and a weightless, slender profile that evokes the distinctive Genesis wing emblem.
Each model can charge up to three vehicles at a time, with some chargers taking only 20 minutes to bring a car to full capacity.
Morphosis also designed interior versions of the EVCs in Genesis’ flagship showrooms.
Devised as “protective canopies,” the wings are made with a steel superstructure and aluminum panels.
The winged form is instantly recognisable within the urban environment, with a lightness and elegance.
On the underside of the canopy, a modular insert provides for different functions specific to each EVC site, ranging from site lighting, a heating element, a display screen, or sun louvers.
The exterior EVC Stations are designed in three different form factors to accommodate different site parameters and number of charging units, with sites including the Genesis flagship locations in Suji and Gangnam.
To create unity across the unique existing conditions at each interior EVC Station, Lee introduced a set of recognizable surfaces and forms identifying the charging locations.
For vertical surfaces, a wall display conceals the required infrastructure for the charging units and provides a visible and clear branding wall; floor surfaces feature an epoxy-coated directional branding emblem that denotes each interior EVC Station.
All of the new charging stations are designed to be replicated to create additional EVCs in the future.
Project: Genesis Vehicular Charging Station
Architects: Morphosis Architects, Inc.
Design Partner: Ung-Joo Scott Lee
Project Manager: Sung-Soo Lim
Project Designer: Stuart Franks
Design Team: Lily Bakhshi Sheppard, Fiorella Barreto, Lauren Buntemeyer, Ihwa Choi, Eugene Ong, Christopher Wang, Alanna Deery, Tyler Linnehan, and Pietro Mendonça
Local Architects: Hyundai Architects & Engineers Associates
Structural Engineers: Hyundai Architects & Engineers Associates
Civil Engineers: Sunwoo Engineering & Consulting
Lighting Designers: Alto Lighting
Signage and Graphic Designers: Innocean
Construction Management: Hyundai Engineering
Client: Genesis Motor, LLC.
Photographers: Namsun Lee