Tehran, Iran
Tehran-based Furizone, headed by Iranian designers Amin Qashqavi and Reza Ghandchi, has devised the new B-Shift electric vehicle that combines the flexibility of modular design, while proffering a transportation system that is sustainable and beyond its normal means to win a 2025 Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design.
Immediately noticeable is that the B-Shift (Bio Shift) has a removable greenhouse that turns the vehicle into a drone with four wings.
According to the designer, this innovation is motivated by the need to explore while having a critical safety measure whereby the user can fly away from harm and provide unparalleled freedom of exploration.
In other words, this vehicle allows users to transcend the limitations of Earth and experience the true essence of freedom in travel.
When the user wants to switch to flying or surfing mode, the greenhouse comes off.
The wings are opened, the rotors are started, and make the vertical take-off possible.
Significantly, since the car consists of two separate units, the design narrative follows a familiar approach.
When these two units come together, the whole vehicle does not appear overly novel, hence it becomes comprehensible and reassuring for user.
This compassionate design ensures that innovation is supporting convenience.
Effectively, this concept offers a sophisticated transportation system that is an open and inviting one, giving unprecedented flexibility and freedom for modern adventurers.
“This work of futuristic design has been highlighted as an example of an outstandingly good multipurpose vehicle design from Iran,” states Christian Narkiewicz-Laine, chief curator of Good Design and President of The Chicago Athenaeum: Museum of Architecture and Design.
Reza Ghandch is Head of the Design Department of the motor vehicle manufacturer Automotive Industries Research & Innovation Center (AIRIC) in Tehran.
“Ghandch has stated, as an automotive designer, ‘I believe design is more than aesthetics, it’s purposeful innovation that shapes experiences and drives progress’.”
“Likewise, the award-winning designer Amin Ghashghavi understands design as a multifaceted process that involves not only the creation of beautiful and appealing objects, but also their usability and convenience,” Narkiewicz-Laine continues.
“Both are committed to developing ideas that provoke new ways of thinking about the world and to help people interact with the future.”
“Their goals are not limited to specific projects; they want to set the tone for the discussion of innovation and sustainability in design.”
“They aim at producing design that is relevant to the present and future generations through adopting progressive approaches in their work with the intention of expanding the discourse on design, technology, and society.”
