Seoul, South Korea

Kim Jingo and Kim Suji of oftn studio have created Baker Baker, a production and retail space in Seoul that is designed around the customers’ and workers’ experience while making bread.

Baker Baker is a space that gathers, communicates, and connects people gathered with a common interest in bread.

The project was inspired by the square, encouraged everyone to participate, even in a passive way, and planned to be a vibrant space by lengthening their stay.

Both the outside and inside, the customer’s movement line and the employee’s movement line were made into a flexible boundary area to be opened and invited to experience and participate in the brand.

By expressing the elements of bread with various sensory cognitive elements, various experiences, and communities were activated.

The designers wanted to create a variable and empty space filled with people and stories.

By emphasizing the primitive properties of materials, such as concrete and wood as much as possible, a comfortable atmosphere was created, and naturalness is expressed without being processed.

The design uses physical properties that can preserve old beauty even after a while, instead of a smooth and shiny style.

It is a space where you can feel the flow of time such as season and weather.

The movement that occurs according to the shape of the baking space is naturally used by customers, and the process of actually making bread can be naturally experienced visually and olfactory.

Baker Baker is a borderless space that focuses on the essence and induces a brand experience.

Project: Baker Baker
Architects: oftn studio
Lead Architects: Kim Jingo and Kim Suji
Design Team: Kim Jinsoo, Kim Suji, Park Yejin, and Yoon Jeongseok
Client: Baker Baker
Photographer: Choi Yongjoon