Paris, France
Vacheron Constantin and the Louvre Museum start a new initiative celebrating the beauty and the transmission of heritage with their “A masterpiece on your wrist” project enabling customers to commission a special-edition Les Cabinotiers watch inspired by an artwork of their choice in the Louvre.
“The partnership between Vacheron Constantin and the Louvre museum offers multiple opportunities for both parties, by combining their values and expertise to create exceptional projects and experiences together,” says Vacheron Constantin style and heritage director Christian Selmoni.
The inspiration of the project was a one-off watch creation “Les Cabinotiers Homage to Pierre Paul Rubens, La lutte pour l’étendard de la Bataille d’Anghiari”, a unique piece of watchmaking art, auctioned in December 2020.
The purchaser had the opportunity to choose a work of art preserved in the museum which was reproduced on the dial by Vacheron Constantin’s expert watchmakers.
In Geneva, an exclusive visit to the Manufacture Vacheron Constantin provided an opportunity to choose the personalisation options for this exceptional watch, the sale of which served to support the solidarity projects of the Louvre Museum.
The watch depicted Pierre Paul Rubens’ drawing depicting the Battle of Anghiari.
For this new project, clients are invited to become fully immersed in the watchmaking experience, visiting the manufacturer, attending workshops and remaining fully updated during every step of the process in the creation of their unique, technically challenging watch.
“During all steps of the project, the acquirer is fully associated: once he selects the original artwork with the Louvre’s curators, he participates in the creative aspects of the timepiece at our manufacturer in Geneva, meeting and discussing with the designer, the watchmaker and the master enameller, until the final reveal – a true money-can’t-buy experience,” states Selmoni.
Project: A Μasterpiece on Υour Wrist
Designer: Vacheron Constantin x The Louvre Museum
Manufacturer: Vacheron Constantin
