Frito Lay's Calle de Crunch by PepsiCo Design & Innovation was a dream-turned-reality LA-style neighborhood part of the Super Bowl, laying the foundation for fun with long-time favorites while sharing the brand's vision for the sustainable future of snack packaging.
Aiming to create intergenerational appeal and reflect the nutritious ideals of the brand, PepsiCo Design & Innovation team designs a snack package that is playful and pleasingly eye-catching to both mindful parents and their kids.
After developing the functionality of this commercially compostable packaging, the Design Team behind PepsiCo Design & Innovation created a consistent yet flexible visual system for on-pack sustainability communications for OTEP Compostable Snack Bags.
As the creative in-house force at PepsiCo, PepsiCo Design & Innovation gets inspiration from Arizona’s unmatched energy, vibrant communities, and breathtaking natural environment and presents the new Limited Edition Super Bowl Pepsi Zero Sugar bottle
Led by the design team of PepsiCo Design & Innovation and to showcase their ongoing support for the LGBTQ+ community, Doritos® Brazil and Mexico teamed up in 2020 for a fully integrated cause marketing campaign, Doritos Rainbow, One Kiss, One Donation.
Mauro Porcini is PepsiCo’s first ever Chief Design Officer and the 2022 Laureate of The American Prize for Design. Given in conjunction with The Chicago Athenaeum’s historic Good Design Awards, The American Prize for Design honors a specific design practitioner with the highest public accolade for producing design that promotes design excellence, innovation, and lasting design.
In this conversation with Pavlos Amperiadis, Publisher of Global Design News, Mauro explains his thinking behind his new book 'The Human Side of Innovation: The Power of People in Love with People' and unveils secrets on human-centricity, innovation, and design thinking.
PepsiCo Design & Innovation team has designed and developed the Joy app, a content platform where consumers can enter a totally new way of experimenting with brands and it is a part of PepsiCo’s digitalization journey.
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