PepsiCo Archives - Global Design News

PepsiCo introduces a new visual design for 7UP as part of this global refresh with bright colors and minimalistic aesthetics

Reflecting the refreshing nature of 7UP, Pepsico modernizes its look while maintaining a connection to the brand’s heritage in an effort to modernize the brand while maintaining its essence, focusing on visual appeal, sustainable practices, and refreshed marketing to cater to today’s consumer tastes.

Pure Leaf Lounge

2 min

PepsiCo has designed a custom-built, pop-up holiday lounge in Philadelphia’s airport creating a relaxing space for weary travellers

Led by American Prize for Design laureate Mauro Porcini, PepsiCo's design team has created the Pure Leaf Lounge at Philadephia International Airport in collaboration with the brand’s commercial marketing and North Division partners to grow trial and consideration during the holiday season.

2 min

Pepsi and Reebok Collaborate with The Shoe Surgeon to Launch 22 Pepsi-Themed Shaq Attaq Sneakers

New York, New York, USA PepsiCo Design & Innovation teams up with Reebok and The Shoe Surgeon to release a limited edition collection of Pepsi x Reebok Shaq Attaq sneakers,…

2 min

Guided by a bold L.A. theme, the designers of PepsiCo Design and Innovation conceived a brand activation for Frito Lay to serve as the central hub for events during the Super Bowl

Frito Lay's Calle de Crunch by PepsiCo Design & Innovation was a dream-turned-reality LA-style neighborhood part of the Super Bowl, laying the foundation for fun with long-time favorites while sharing the brand's vision for the sustainable future of snack packaging.

Agusha Healthy Snacks

2 min

Embracing the idea of a fruit universe, PepsiCo Design & Innovation team has designed a snack package ideal to draw the attention of any picky eater

Aiming to create intergenerational appeal and reflect the nutritious ideals of the brand, PepsiCo Design & Innovation team designs a snack package that is playful and pleasingly eye-catching to both mindful parents and their kids.

3 min

This compostable snack bag designed by PepsiCo is not only good for the environment, it uses packaging to tell the story of its sustainability innovations in a way that is attention-grabbing and easy to understand

After developing the functionality of this commercially compostable packaging, the Design Team behind PepsiCo Design & Innovation created a consistent yet flexible visual system for on-pack sustainability communications for OTEP Compostable Snack Bags.

Limited Edition Super Bowl Pepsi Zero Sugar Bottle

2 min

PepsiCo Design and Innovation Team celebrates Super Bowl LVII in Arizona with a limited edition Pepsi Zero Sugar bottle

As the creative in-house force at PepsiCo, PepsiCo Design & Innovation gets inspiration from Arizona’s unmatched energy, vibrant communities, and breathtaking natural environment and presents the new Limited Edition Super Bowl Pepsi Zero Sugar bottle

The Champions Show by PesiCo

2 min

PepsiCo Design & Innovation team has created an impressive experience during the UEFA Champions League Final for all PepsiCo’s corporate guests

After a long partnership, PepsiCo and UEFA Champions League (UCL) collaborate once again to create another unforgettable event for all corporate guests at the UCL Final in the host city.

2 min

Embracing its ubiquitous shape while infusing it with renewed confidence, the new branding of the Rockstar Energy Drink by PepsiCo is timeless and modern, while also approachable and desirable

Led by the design team of PepsiCo Design & Innovation, PepsiCo. has reimagined and redesigned the new image and branding of one of the world's most well-known energy drinks: Rockstar.

2 min

In a campaign to raise support for LGBTQ+ communities, Doritos led by PepsiCo Design & Innovation flexed the power of graphic design/packaging genius to make a difference

Led by the design team of PepsiCo Design & Innovation and to showcase their ongoing support for the LGBTQ+ community, Doritos® Brazil and Mexico teamed up in 2020 for a fully integrated cause marketing campaign, Doritos Rainbow, One Kiss, One Donation.

Input your search keywords and press Enter.