New York, New York, USA

PepsiCo Design & Innovation teams up with Reebok and The Shoe Surgeon to release a limited edition collection of Pepsi x Reebok Shaq Attaq sneakers, celebrating Shaquille O’Neal’s affinity for Pepsi.

“Pepsi has been a core part of my career since the moment I joined the NBA. My partnership with Pepsi means so much to me because we’re always out here having fun, innovating, and bringing in the noise. Now, I’m pumped that I never have to be without my Pepsi Mini Cans,” says Shaquille O’Neal, President of Basketball at Reebok.

This is the second time that Pepsi has partnered with Shaquille O’Neal and Reebok, their first collaboration happened in 1992, with the launch of the Reebok Pumps.

Pepsi x Reebok Shaq Attaq sneakers represent an innovative design incorporating the beverage brand’s iconic colors.

The sneaker features a dynamic color scheme of black, blue, and red, reflecting Pepsi’s visual identity.

Special attention has been given to the branding, with Pepsi’s logo prominently displayed on the tongue and The Shoe Surgeon’s signature Jolly Roger logo on the insole, symbolizing the collaboration’s exclusivity and craftsmanship.

The silhouette’s design innovation goes a step further with a black midsole adorned with blue speckle details and an ingeniously designed outsole that includes a cutout capable of holding a Pepsi Mini can, aptly placed next to the playful inscription ‘Sneak’er.

“The Pepsi ‘SNEAK’ER is the latest in a long line of groundbreaking innovations we have had at Pepsi with our incredible partner, Shaq,” says Todd Kaplan, CMO of PepsiCo.

Twenty-two lucky fans can bring home their very own PEPSI ‘SNEAK’ER pair in Shaq’s Size 22s – until Sunday, February 25, by posting a photo or video on social showcasing their love for Pepsi Minis just like Shaq.

Project: Pepsi x Reebok Shaq Attaq
Designers: PepsiCo Design & Innovation and Reebok International Ltd.
Manufacturer: The Shoe Surgeon and PepsiCo.