New York, New York, USA
“With this aluminum bottle, we want to capture the moment of opportunity and unmatched energy when the day starts and the sun reveals the cultural oasis of Phoenix within the Arizona desert,” says Carl Gerhards, Senior Director, Design, Pepsi North America.
As the creative in-house force at PepsiCo, PepsiCo Design & Innovation gets inspiration from Arizona’s unmatched energy, vibrant communities, and breathtaking natural environment and presents the new Limited Edition Super Bowl Pepsi Zero Sugar bottle.
The Valley of the Sun’s sweeping scenery has inspired artists throughout history, and PepsiCo Design is joining their ranks with limited edition Pepsi artwork celebrating the host of this year’s ultimate football event.
The bottle is currently available for purchase at all major local retailers in the Phoenix area and is one of the brand’s many ways of celebrating Phoenix and its locals leading up to the Super Bowl.
The Design & Innovation team led by the 2022 American Prize Laureate for Design Mauro Porcini, illustrated the bottle’s design, capturing the flora and fauna of the Arizona desert, including cacti and bushes, coyotes, snakes, birds, and more.
There are also nods to football with a player in the foreground and a football constellation in the stars.
Though printing a gradient on a bottle is often a challenge, the team pushed the boundaries with a vibrant purple to the orange gradient on the aluminum bottle, achieving a sunrise effect.
Eagle-eyed shoppers will find football and Arizona Easter eggs throughout the bottle’s design.
Project: Limited Edition Super Bowl Pepsi Zero Sugar Bottle
Designer: PepsiCo Design & Innovation, PepsiCo.
Lead Designer: Mauro Porcini