Dallas, Texas, USA
A catalyst for the capital of Texas’ Design District, Virgin Hotels Dallas is a new LEED Gold certified building by Yen Ong of 5G StudioCollaborative and a premiere for the Virgin brand’s first location in the Southwestern United States.
Virgin Hotels Dallas is catalytic in the redevelopment of the Dallas Design District and the nearby Trinity River Park System that has brought design-lovers back into the once-dying district.
The 17-story structure has 268 guest rooms, a pool deck, and a 5,000 square-foot meeting space sitting above a 150-space parking garage.
The hotel offers a fun, smart, and seductive venue for the appreciation of the arts and culture and the celebration of life.
For its impressive design, Virgin Hotels Dallas has recently been awarded a 2022 American Architecture Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The hotel embraces an artful design sensibility that celebrates Dallas’ vibrant arts and culture scene while creating a strong sense of place through natural textures and materials, hand-crafted elements, and touches of fun and whimsy.
The LEED Gold building is clad with a custom, handcrafted aluminum latticework that captures the creative energy of the district.
Beyond aesthetics, the façade provides a beautiful shading veil that allows the outdoor public spaces behind it to remain enjoyable throughout the hot Texas summers.
The rhombus façade texture is also designed to be relatable to the human scale.
This was an important feature of the hotel design considered by the designer, given that the site is triangular and is surrounded by pedestrian sidewalks that connect to an extensive trail system.
The aluminum lattice is also visible from all public areas and provides a perceptible outer-shell enclosure for the interior spaces.
Virgin Hotels Dallas is an inviting premiere for the Virgin brand’s first location in the Southwestern United States, and the fourth location in the United States, following hotels in Chicago, New York, and San Francisco.
Project: Virgin Hotels Dallas
Architects: 5G StudioCollaborative
Lead Architect: Yen Ong
General Contractor: Andres Construction
Client: Virgin Hotels
Photographers: Robert W. Tsai
