Gyunggi-do, South Korea
Minjee Kang and Hyeok gi Hong have designed the new Jelly Straw packaging for Kidswell, transforming a kid’s favorite snack into an environmentally friendly flower pot made of biodegradable PLA plastic.
Jelly Straw is an eco-friendly snack made using natural juice and seaweed, as well as an eco-friendly brand that uses natural plastic materials for its packaging.
|t is a favorite snack for children all around the world, selling more than 1 million jars every year.
For it innovative design, Jelly Straw has recently been awarded a 2022 Green GOOD DESIGN Sustainability Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Jelly Straw’s jar contains only the minimum product logo, expressed as an embossed surface of the container, removing the traditional plastic label and saving 2,000 tons of plastic per year.
Only necessary requirements were added to the lid, and it is easier to recycle by adding an “easy-remover.”
Through these measures, the company plans to save 120,000 tons of plastic per year.
After it has been emptied, the jar doesn’t have to be thrown away; instead, it can be used as a flowerpot, complete with air holes that keep the product fresh and has additional use when the jar is used for growing plants.
Through this process, children can learn about the relationship between nature and eating.
Alternatively, or after the jar is no longer used as a “flower pot,” it can be buried outside in the soil, becoming a natural fertilizer.
Existing plastic takes 500 years to decompose naturally, but PLA plastics decompose naturally between 6 months and 1 year depending on certain conditions.
PLA is a natural material produced by bacterial fermentation of nature carbohydrate sources such as corn and sugar cane.
Furthermore, the company participates in reducing fine dust and carbon dioxide by planting trees through their eco-friendly plastic jars.
Project: Jelly Straw
Designers: Minjee Kang, Hyeok gi Hong, Kidswell, Gyunggi-do, South Korea
Manufacturer: Kidswell, Gyunggi-do, South Korea
Images Courtesy of the Designers