Providence, Rhode Island, USA

Empowering toddlers to become curious, creative, and enthusiastic learners, Three Sixty presents the Discovery Kids My First Cell Phone, a toy smartphone that ignites curiosity while sparking your child’s imagination focusing on creative stimulation, and encouraging educational growth.

For its design, the Discovery Kids My First Cell Phone has been awarded a 2023 Good Design Award by The Chicago Athenaeum Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

Each toy phone button plays realistic sound effects according to the icon pictured: animals, phone, alarm clock, joystick, camera, and more; interactive baby toys are fun while they boost learning.

Pressing the number buttons helps toddlers learn to identify numbers, practice counting, and get a head start on school learning; baby learning toys make a positive difference in childhood development.

By combining fun and educational value, Discovery Kids toys aim to create a positive impact on your child’s learning journey.

Tailoring the toy’s design and content to specific age groups is essential, along with balancing entertainment and educational value.

Incorporating educational content, such as learning games or interactive lessons, can help maximize the toy’s educational potential.

The main purpose of the team has been to design a simple but fun starter phone that offers a wide range of game plays carefully developed with the cognitive load of younger kids in mind.

Project: Discovery Kids My First Cell Phone
Designers: Pip Tompkin, Loft Design and Sam McClellan, ThreeSixty Group Ltd.
Manufacturer: Three Sixty Group