Gaiarine, Treviso, Italy

Soft and enveloping, Regina is an upholstered armchair with substantial volumes, perfect for any home setting. Its organic design characterizes its rounded and generous shapes, while the use of special polyurethanes for the padding, derived from renewable sources and made with plant-based components, ensures unparalleled softness and a reduced environmental impact. The result is a welcoming and warm embrace, material and reassuring. The base is made of an MDF panel, with wood sourced from certified sustainably managed forests to combat deforestation. The supporting structure is made of steel, for a discreet and solid support.
Regina Armchair won a Prize Design Award 2025 from The Chicago Athenaeum: Museum of Architecture and Design and Global Design News.

Regina was conceived in accordance with the principles of the circular economy: its structure is disassemblable, a fundamental aspect to ensure a longer product life cycle. This feature allows you to easily replace each individual component in case of wear or damage, without having to replace the entire armchair. An advantage not only economic, but also environmental, which contributes to reducing waste and the impact on the ecosystem. Once it reaches the end of its life cycle, Regina can be easily broken down into its individual parts, facilitating the material recycling process. Each component can be separated and reintroduced into the production cycle, creating new components for products and further reducing the need to use virgin resources. A virtuous example of this process is polyurethane: once separated from the other components, it can be recycled to obtain polyurethane agglomerates, versatile materials that are used in various sectors, from construction to automotive, from furniture to packaging. In this way, even a material that would otherwise be destined for disposal can be recovered and transformed, contributing to a more sustainable and circular economy.

Designers:Pier Luigi Frighetto
Manufacturer:Pianca SpA., Gaiarine (TV), Italy
Photographers:Photografica Studio












