Turin, Italy
After winning the prestigious Good Design Award in 2021, Pininfarina Experience and Industrial Design team collaborates with one of the most appreciated premium espresso Turkish coffee producers, Helvacıoğlu Kahve, once again, combining unique style and user experience with the most advanced coffee technologies to produce the Levee professional two-group coffee machine.
The Good Design Award has laid the foundations for a new prestigious collaboration between Pininfarina and Helvacıoğlu Kahve: a new coffee machine, more compact and ideal for limited spaces, realized to complete Levee’s offering and to strengthen brand identity and recognition in the market.
The new Levee coffee machines put the needs of baristas at the center of the whole experience, creating the best conditions to easily prepare the finest coffee even when under pressure.
Thanks to Pininfarina’s extensive field research which initially focused on studying the daily gestures, behaviors, and habits of qualified professional baristas inside their realm and actively involved them in order to explore in detail needs, pain points, and wishes by co-creating, testing, and refining different prototypes.
This extended iterative process lead to the realization of the award-winning Levee two-group coffee machine and its more compact version, an expression of perfect balance among physical controls, such as the knob, the lever, and digital buttons.
The sophisticated and avant-garde design studied by Pininfarina immediately makes these two coffee machines stand out from the competition, setting an unprecedented standard in the market.
Daring with and at the same time balancing warm and cold materials, such as metal and wood, confer to the Levee coffee machines a harmonic aspect while returning a pleasant tactile contrast.
The use of wood, in particular, is not purely aesthetic, but hides capacitive buttons underneath, making the interaction pleasant and satisfying.
Finally, the wise use of glass feet, inspired by the extended expertise of Pininfarina in furniture design, creates a floating effect, providing an overall sense of lightness.
Levee is Helvacıoğlu Kahve’s new brand created to set out a new standard in the industry by producing highly innovative and well-designed coffee machines.
Pininfarina had the role of translating this outstanding vision into a design language capable of communicating premiumness at first sight and creating an emotional bond with end-users, thus materializing Levee’s ambitions and brand values.
Project: Levee Professional Two-Group Coffee Machine (compact version)
Designers: Pininfarina Experience and Industrial Design, Pininfarina SpA
Manufacturer: Helvacioglu Kahve Ltd. Sti.
