New York, New York, USA
PepsiCo Design & Innovation team has designed and developed the Joy app, a content platform where consumers can enter a totally new way of experimenting with brands and it is a part of PepsiCo’s digitalization journey.
The design development of the Joy app has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
In Joy, users can find customized activities, prizes, and special content relevant to their likes and interests.
Whether they choose a product that is sweet or salty; consumers will receive nothing but tailored experiences all year long.
It doesn’t matter if they prefer music instead of football, the Joy app has them covered. It just takes a few questions to create a personalized profile for consumers to receive relevant content, updated in real-time.
To communicate this revolutionary approach, Joy needed a visual identity capable of conveying clearly, many things at once: happiness, rewards, snacks, content, and connectivity.
To achieve this, a dynamic and expressive visual system was created.
Based on lively pictograms, bright digital colors, a simple typeface, a charismatic photographic style, and a unique smiley logo, Joy’s visual identity was planned to give a fresh look to the brand and a flexible way of implementing it.
With this versatility, Joy’s identity ensures both consistency and engagement on all touchpoints, to start showing people new ways of connecting with their favorite brands.
Project: Joy App
Designers: PepsiCo Design & Innovation, PepsiCo