Moncalieri/Binasco (MI), Italy
Italdesign Industrial Division has collaborated with Russian TMH, the 6th leading manufacturer of railway vehicles in the world, to create a DNA design for a new family of railway vehicles, introduced during the inauguration of the National Centre for Industrial Design and Innovations 2050. LAB in Moscow.
TMH is the fourth largest rolling stock manufacturer and one of the world’s first to cultivate a whole new brand DNA for vehicles.
The language imparts movement and freedom, as reflected by the sharp, dynamic lines of the headlamps; as well as synergy and unity, as evidenced by the streamlined edges that rush towards one another.
This is the strength and nature of TMH.
The designers also took inspiration from the traits of a snow leopard – a rare predator and symbol of Russia – and abstracted that into form to create “the mask” that fronts all TMH’s new vehicles.
Most importantly, there is a readiness to evolve with the needs of passengers.
Simply take a look at the lower frame (the radiator grille), which has become a design motif of TMH trains.
It is a reference to the everyday car and proclaims the dawn of a new standard for public transport that is more comfortable and more personal.
Caring for people is the driver for the brand development of TMH. It provides the stimulus to search for new solutions and new approaches that are more aesthetically sound, more functional, more effective and more human.
“Imagining a whole new DNA design is always a big challenge, states Nicola Guelfo, Head of Industrial Design at Italdesign.
“We worked to combine TMH company values with a new, forward-looking design language for both the exterior and the interior. The attention to the details, ergonomics, high-end materials and technologies are the key to this new project.”
Kirill Lipa, CEO of TMH has underlined in his speech that the company is interested in the new design of its products due to the entry into foreign markets, where the company’s rolling stock shall make a name as stylish and comfortable.
“We are making design a part of technology. This approach is the most valuable since quality design shall be implemented at all stages of production.” Lipa states.
Designer: Italdesign Giugiaro SpA
Manufacturer: TMH International GmbH