Boston, Massachusetts, USA
The Blueshift Wellness Bottle by the design team from Motiv for Blueshift Nutrition is an innovative bottle that blends pod-based, whole-food nutrients into craveable beverages that nourish and hydrate.
The Blueshift Wellness Bottle, with its motorized whisk, is a pill-free way to get vitamins and supplements tailored to your body’s needs.
With its Active-Blend technology, each sip is clump-free and packed with flavor because the bottle automatically performs a quick blend every time it’s lifted.
The bottle includes app-integrated hydration tracking to promote drinking enough throughout the day.
The Blueshift Wellness Bottle has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
While the entire concept may seem novel, there are a few product features that are particularly innovative.
The Button-Free Design Enabled by Gestures means the sleek design of the smart bottle is achieved by not having any buttons.
Onboard IMU/motion sensors allow it to be operated by simple gestures; just a quick shake activates a full blend.
There are silence reminders and Lift-to-Blend functionality with a mouse-like double-tap.
The wellness bottle can initiate a self-cleaning cycle with a simple wrist twist.
The bottle detects when it is lifted off a surface and this lift initiates a brief 1.5-second pulse, ensuring the drink is silky smooth and properly mixed from the first sip to the very last.
This unique technology allows the use of bulkier and less soluble ingredients than other competitive bottles.
The lift-to-blend feature and no measuring function ensure that Blueshift is delivering a consistent customer experience every time.
The consumer always has three drinks at the ready with the patented three-pod shifter.
Each pod holds up to 10x the payload of pills or gummies, allowing the use of more complementary functional ingredients, bulkier ingredients, and more fruits, vegetables, and other botanicals.
With foodie-inspired flavors (like Berry Yuzu, Hibiscus Peach Mango, or Lemon Lavender), over 40 formulations offer a full range of functional needs.
Together, Motiv and Blueshift created the world’s first hydro-nutrient system, anchored by their innovative wellness bottle.
Project: The Blueshift Wellness Bottle
Designers: Motiv
Lead Designers: James McGee, Paul Metaxatos, Yen Wei Lee, Steffen Koury, Brendan Crawford, and Jim Shepard
Manufacturer: Blueshift Nutrition, Inc.
