Dalton, Georgia, USA
Working with ArtLifting, an organization that champions artists who are impacted by disabilities or housing insecurity, Mohawk has created Social Canvas, a flooring collection with low embodied carbon and a positive social impact.
For its inspired design, Social Canvas has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
As designers come into the world, each is given a canvas, ready to be painted with their own story.
These canvases are not necessarily blank, and often bring affordances or limitations, depending on the personal and social circumstances.
Even still, it’s up to the designer to determine what to do with the canvas; each has the agency to thrive when society is equitable and inclusive.
Using the work of artist Charlie French as a point of departure, this collection is a result of a collaboration with ArtLifting, an organization that champions artists who are impacted by disabilities or housing insecurity.
ArtLifting provides a platform and creates opportunities for underrepresented artists to amplify their voices and participate in the contemporary art market.
Social Canvas conveys the expression and poignancy of Charlie French’s abstract painterly style, depicted in multiple styles, each viewed as a different canvas.
The styles in this collection span chunky and smooth textures, colorful brushwork, and have a refined palette.
Social Canvas serves as a focal point, or artistic accent, to bring the warmth of the human spirit into spaces for all to feel welcome and supported.
This collection offers different product styles: Uplifting Others Breaking; Space for All; Creative Culture; and Color Canvas.
Color Canvas is a textured solid that can be used as additional brushstrokes and paint colors to complement or border styles from the entire collection.
On its own, Color Canvas’ twelve colors serve as a minimal architectural installation.
With Mohawk Group’s new EcoFlex ONE backing, Social Canvas is Living Product certified, NSF 140 Platinum, and has low embodied carbon for a net-positive impact.
This collection embodies Mohawk’s sustainability efforts and supports a more equitable future for all.
In keeping with their commitment to Believe in Better, Mohawk Group crafted this collection with Duracolor Tricor Fiber, delivering unsurpassed stain resistance, colorfastness, durability, color clarity, and enhanced soil performance.
Additionally, as part of the Better Together Initiative, Social Canvas also provides a positive social impact through the Specify for a Cure program, wherein a portion of sales is donated to the Susan G. Komen Breast Cancer Foundation.
Project: Social Canvas
Designers: The Team at Mohawk Group
Artist: Charlie French
Manufacturer: The Mohawk Group
