New York, New York, USA

Italian architect Mario Mazzer redesigns Snaidero’s New York flagship store and transforms it into a sophisticated venue that allows customers to explore the craftsmanship and attention to detail for which the Snaidero Collections are known.

This redesign project has been awarded a 2021 International Architecture Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

After several decades of activity in North America that saw Snaidero USA become the #1 importer of European kitchens, company Founder and President, Dario Snaidero envisioned a new style of the showroom.

What he wanted is a concept that would represent the ultimate expression of Made-in-Italy design — and the “dolce vita” lifestyle that comes with it — through the company’s three high-end collections.

This means not just the kitchens that Snaidero USA has come to be recognized for, but also its growing complementary offering of luxury baths, sideboards, closet systems, and interior doors.

The almost 5,000 sq. ft. million-dollar redesign of the A&D Building-based showroom was put in the hands of an architect who approached it as if “writing a story” where “objects express the deep and intimate meaning of our being and way of living.”

The result is a space that makes visitors feel like they are walking through a sophisticated ambiance.

Every detail contributes to the emotional energy of the environment.

The chosen materials are a feast of textures that arouse the senses, reflecting modern trends and creating a unifying thread from one display to the next: from the Venetian Terrazzo, brass, and satin aluminum used for floors, walls, archways, and fixtures to product finishes that include prestigious woods, ceramic, marbles, glass, and innovative lacquers.

The team handpicked the accessories for each display, opting for an eclectic mix of décor items that are minimalist but have personality and bold colors that create elegant contrasts with the rest of the space.

All but one of the ten products displayed at the showroom are new to the American market, reflecting Snaidero USA’s expanding offering for luxury homes: 4 kitchens, including 2 from Snaidero USA’s own ELEGANTE Bespoke collection and the new VISION by Pininfarina Design from the Snaidero Signature collection; 2 baths, a walk-in closet, and interior doors from the Snaidero USA Living collection; 2 sideboards from the 2019 GOOD DESIGN award-winning ELEGANTE Bespoke RIQUADRO storage system, which is the company’s other design collaboration with the architect, and the first freestanding furniture piece created by Snaidero USA just for the North American market.

“We are very proud of how the architect brought the brand to life through this redesign,” says Snaidero USA’s CEO, Alberto Snaidero.

“It gives homeowners, architects, interior designers, and developers a truly immersive space to explore the craftsmanship, materials, and functionality that the designs are known for, and help them bring their own visions to home.”

Project: Snaidero USA New York Flagship Showroom
Architects: Mario Mazzer Architects
Client: Snaidero USA
General Contractor: John Gallin & Son, Inc.
Photographer: Magda Biernat