Alzenau, Germany
Designed by Alexander Shorokhoff, the “Levels” watch receives its name from the different levels of the dial.
One level stands for your home time while the next level shows you the local time of the place wherever you are at the moment.
On the third level, the “Alexander Shorokhoff”-logo is placed and the fourth level shows the limited number of the watch.
All levels are of different heights. The most important and highest level is placed above the calendar window.
There, at an elevated “bridge” a magnifying glass is positioned in a creative and innovative way in order to enlarge the visibility of the relative small date display of the refined ETA-movement cal. 2671.
In this arrangement the magnifying glass resembles a monocle and underlines the creativity of Alexander Shorokhov, who is breaking with the practice to built-in the magnifying glass directly into the sapphire front glass.
The complete rose gold-plated “skyscraper” construction is built on a guilloched “basement” in petrol-blue or silver color, creating contrasts and harmony at the same time.
The colors have been selected perfectly. However, for an avant-garde artist, it would be too simple and unimaginative to leave it like that.
Shorokhoff is looking to add something extraordinary in order to give the watch an inimitable characteristic. By applying a colored stripe of indefinite form the artist succeeded in keeping the perfect arrangement and, at the same time, imparting the watch is unmistakable: Alexander Shorokhoff design.
Among other unique watches by Alexander Shorokhoff, this model belongs to the special philosophy of “Art on the wrist” and is produced in a limited edition of only 99 pieces per dial.
Project: Levels
Designers: Alexander Shorokhoff Uhrenmanufaktur GmbH
Manufacturer: Alexander Shorokhoff Uhrenmanufaktur GmbH
