Irvine, California, USA
The collaboration of California-based Genesis Design Center with the Korean Hyundai Motor Company results in the creation of X Concept — a battery electric vehicle designed with sophistication and the engineering innovation of future luxury Grand Turismo.
The eco-friendly and graceful electric vehicle design has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
It delivers a driving thrill while pursuing the spirit of classical gentleman’s Coupé gesture, with solid and beautiful architecture with a harmonious blend of technology and detail orchestration.
The architecture of X CONCEPT respects the history of legendary GTs and is a new interpretation of their spirit with the ultimate manifestation of Athletic Elegance design language.
X CONCEPT vision is configured with luxury, driving fun and simple design construction with eco-friendliness by using various sustainable materials.
It bridges driver and technology together in a harmonious way against the complex modern lifestyle of the future.
X CONCEPT starts with a 2-line identity looping around the exterior, revised Crest grill with multi-layered mesh pattern and elegant parabolic body character lines.
The slim and horizontal body structure is emphasized with a low center of volume form configuration perfectly mated with voluptuous wheel arch fenders.
X CONCEPT expresses an elongated hood profile, widened fender wheel arch with clear 2-door coupe rear trunk lid capturing the true form of the passion of GT gesture.
The fun must be driven! The ultimate engagement between driver and X CONCEPT starts from the interior.
Inspired from driver-orientated cockpit architecture for GT dynamics with autonomous technology compatibility, the main design inspiration focuses on simplicity, driver-tailored and most importantly, fluid connectivity for various driving environments.
2-line theme seamlessly repeats in the interior and ambient light with integrated indirect 360-degree air vents.
The wrap-around cockpit with free-form display presents minimal operating information of GUI around the driver. CMF differentiation of driver’s side seat, steering wheel, and cockpit gives a more dynamic drive.
X CONCEPT’s luxurious & beautiful interior is finished with a mixture of upcycled leathers, fabrics, and strings from defective waste.
To apply coach-built spirit, discarded leather waste after topographical cutting is handcrafted for weaving and texture details. The weaving patterns are applied to the steering wheel, seat belt, driver’s side floor for a sporty textured grip.
X CONCEPT is a powerful design vision statement for the future of the Genesis brand and the ultimate symbol for luxury and eco-friendly future Grand Turismo.
Project: X Concept
Designers: Genesis Design Center, Hyundai Motor Company
Manufacturer: Hyundai Motor Company