Aalst, Belgium
Having deep experience and knowledge in engineered resin and sustainable plastics technology, Tupperware customizes a one-of-a-kind, zero-waste, durable, and returnable packaging container collection in partnership with TerraCycle’s zero-waste platform Loop, as part of its No Time to Waste initiative for the reduction of single-use plastic and food waste.
Loop Reusable Packaging’s design and sustainable concept recently won a 2022 Green Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
“We are excited to bring Loop’s brand partners, like Tim Hortons, the opportunity to access and leverage our rich heritage in reusability to help bring more consumers into the fold on what it means to reduce their single-use footprint,” says Hector Lezama, President of Commercial Business Expansion at Tupperware.
“This partnership aligns with our purpose to nurture a better future every day by bringing to life sustainable options in the quick-service industry. We look forward to seeing how this pilot program performs.”
The reusable container is created by Tupperware to package Tim Hortons food menu items as part of a pilot program at select locations across Burlington, Ontario.
Aimed at reducing packaging waste through a circular recycling system, Tupperware is able to bring its decades of knowledge in product design and reusability to contribute to the circular recycling model.
Paying attention to the user experience,both container and cover are integrated into one piece for easy distribution and recollection.
It has big tabs for a one-hand easy opening, vents to avoid condensation and the base geometry prevents food from getting soggy.
The containers are easily stackable while closed and can be nested while open to save storage space.
The top surface is printable to display the different logos and a unique QR code per container.
Project: Loop Reusable Packaging
Designers: Tupperware Worldwide Product Innovation Team, Tupperware General Services N.V.
Manufacturer: Tupperware General Services N.V. and TerraCycle US Inc.
