Stockholm, Sweden
GoneShells by Tomorrow Machine is an innovative biodegradable material that challenges people’s conventional idea of how food packaging can be designed mainly inspired by how nature protects its content.
GoneShells develops materials with the ability to break down under different conditions and work in symbiosis with what’s inside.
Most packaging solutions today are made to last for years or decades.
Meanwhile, the food inside goes bad after days or weeks.
Similar to a fruit peel. Made in a material so pure you can eat it.
The innovative biodegradable packaging material is made from potatoes.
Transparent, flexible packaging with a different perception than what traditional packaging materials provide. Along with the possibility to make them edible, new opportunities open up.
Not only from a sustainability perspective but also in terms of completely new ways for how food packaging can be designed.
What makes GoneShells innovative is the speed of and the multiple alternatives of degradation.
With a bottle that can be home-composted, eaten, or dissolved under the water tap in the kitchen sink, the objectives are to create less strain on recycling systems and reduce problems associated with packaging materials ending up in nature.
With a bottle designed to be torn apart after it has been used, the idea is that one can speed up the decomposition process.
When you break the packaging and then put it in contact with water, a natural reaction starts to break down the bottle immediately – and that’s how we created a bottle with the ability to disappear by itself.
GoneShells aims to address the need for new biobased packaging materials.
Project: GoneShells
Designers: Tomorrow Machine
