Ho Chi Minh, Vietnam
Designed by Chou Wei Liang and Aditya Cipta Sugandha of New Elegant, Chokoreto is a standalone compact-size-accent-chair designed to be the head-turner and a conversation starter for any welcomed guests.
Chokoreto has been awarded a Prize Design for Modern Furniture + Lighting 2023 by Global Design News and The Chicago Athenaeum Museum for Architecture and Design.
The designers wanted to use TPU or Thermoplastic polyurethane. It is an elastic, reflective, and multi-color material that is uncommon to be applied for the cushion seat and backrest cover.
Arranged together with the hexagonal shape of the back and seat, the shimmering cushions not only provide comfort for the user but also create an illusion of a sweet gold chocolate bar.
Further exploration of the Laminated Veneer Lumber that the New Elegant team specializes in, the designers created unique forms of separate three layers of bentwood to connect the backrest and the seat.
This distinctive multi-layer formation with various finishes, not only gives a new kind of aesthetic but also provides stronger flexibility for the backrest.
The chair legs are made of one large Oak veneer bentwood cut in multiple angles. This method makes the legs appear narrow on the back and offers the illusion of a chair dynamically moving in one direction.
Moreover, these fifteen-degree angled legs will pull the user to the concave padded back giving the user maximum comfort.
The wire metal storage underneath can be purposed as a medium for books, magazines, or newspapers depending on the user’s need.
Additionally, this storage functions as a structure to prohibit the chair legs from spreading out.
The designers chose polished brass for design accents applied on the feet and storage area to embrace the unique color of the cushion and equally emphasize the multi-tone of the chair to increase its attractiveness.
Project: Chocoreto
Designer: New Elegant Co., Ltd.
Lead Designers: Chou Wei Liang and Aditya Cipta Sugandha
Manufacturer: New Elegant Co., Ltd.
