Hrastnik, Slovenia
JREwater is a specially designed bottle developed by JRE- Slovenija together with Hrastnik 1860 Design Studio.
It aims to raise awareness about the importance of clean drinking water in fine dining restaurants, as well as to eliminate single-use plastics and emphasize the reuse of glass.
The project has been awarded a 2023 Good Design Award by The Chicago Athenaeum Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
For the designers water is our source of life, so the bottle represents a quality certificate for water, assuring its high quality, purity, and safety for restaurant visitors.
The idea that led to the development of ecological and sustainable glass packaging is a social responsibility. The bottle is made from the finest glass; a material that can be completely recycled and reused without compromising its quality.
The main point of the bottle is its unique punt that takes advantage of the light reflecting in the glass.
The punt creates an illusion and visual effect that reflects the purity and reflection of the water. It provides the bottle with style, cohesiveness, and emphasis, and also strengthens the visual impact by bringing out a real aesthetic enjoyment.
Due to the optical reflection caused by the punt, the water shimmers when the bottle is moved just like how water moves in nature.
Project: JREwater
Designers: Gasper Puhan, JRE- Slovenija, Slovenia and Design Studio Hrastnik, Hrastnik, Slovenia
Client: JRE-Slovenia