Pune, India
Drawing inspiration from human sensory cues whilst promising a stress-free experience with every drive, AVINYA Concept by Tata Motors employs a sustainable design that reflects its overall philosophy “Minimize – Maximize – Optimize.”
For its inspiring and innovative sustainable design, AVINYA Concept has recently been awarded a 2023 Green Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Taking a giant stride towards the next generation of electric vehicles, Tata Passenger Electric Mobility (TPEM), made a smashing debut with the global unveil of the AVINYA Concept – an expression of the Company’s vision of a pure electric vehicle, based on its GEN 3 architecture.
Derived from the Sanskrit language, the name AVINYA stands for ‘Innovation.’
The AVINYA Concept introduces a new a typology of mobility that liberates enormous roominess and comfort, not restricted by traditional segmentation.
It comes packed with new age technology, software, and Artificial Intelligence that work in the background to deliver wellness and tranquillity during transit.
Providing an extremely premium yet simple and calming customer experience, this concept will be fairly accessible to a majority of customers of fast growing, high volume segments of today.
Originally inspired by a catamaran, the AVINYA Concept is an uncompromising vision for electric mobility.
With a new silhouette, this concept is a mixology of the best of the worlds – it a product which combines the essence of a premium hatch to the luxuries and versatility of an SUV and the roominess and functionality of an MPV – all put together to create something new and beautiful.
A significant highlight on the front and the rear of the vehicle is the new identity.
This new identity as a part of the DRL is a subtle nod to our commitment to enhance the quality of life and is a pivotal step in the evolution of EVs.
It is also the manifesto and emphasises the Horizon and the Infinite possibilities that the Gen 3 electrification will offer.
Gliding to the sides, one is met by the ‘Butterfly’ doors, which welcome you with open arms to a class leading spacious interior which is sure to make its inmates feel calm.
The AVINYA Concept focuses on a human centric design and promises a sensory journey of its own.
The skydome enhances the overall sense of space and natural light, while functional elements such as the functional console-inspired steering wheel and the voice-activated systems provide a deeper interface for all its passengers.
Sustainable materials used communicate the ethos of the product, while the finishing touch of the aroma diffuser envelopes you in an ambiance that is serene and soothing.
Furthermore, envisaging a future trend, this concept is designed to believe that lesser screen time is the way to go.
Taking this into consideration, the AVINYA Concept has been made screen-less, to bar any distractions inside the car and create a stress-free environment for the mind and soul.
The agile and robust Pure EV GEN 3 Architecture offers this concept with a flexible design while boasting of next generation connectivity, advanced driver assistance systems and enhanced performance and efficiency.
Pioneered out of India for the world, this global platform offers high structural safety and has the next level of water proofing and dust protection, making it ready for all forms of terrains.
This architecture is built with the use of next-gen materials, efficient electronic componentry and proprietary energy management strategies & algorithms for efficiency management.
Use of light-weight materials, and optimized structure for an EV only powertrain with enabled appropriate stiffness, helps minimize the overall mass, leading to good weight management.
Furthermore, the battery used will support an ultra-fast charge capability, in line with the infrastructure evolution, pumping a minimum 500 kms range in under 30 minutes.
The overall philosophy for enhanced range would be “Minimize- Maximize – Optimize.”
Drawing inspiration from human sensory cues whilst promising a stress-free experience with every drive, the AVINYA stands by the concept of minimalism and is a leap forward in the right direction, making it the absolute regiment of the sustainable movement.
Project: AVINYA Concept
Designers: Tata Motors Design
Manufacturer: Tata Motors Limited
