Berlin, Germany
Florist Ruby Barber of Studio Mary Lennox creates an uplifting immersive art installation incorporating a dozen piloted drones into a new-to-the-world viewing experience in Palazzo Clerici, Milan.
The Art of Dreams project is part of Porsche’s series of special art & design commissions to be shown from the 6th to the 12th of June at Brera Design Week 2022.
The Art of Dreams is an initiative that welcomes philosophical discourse and benefits from conceptual depth.
Together with Ruby Barber, the initiative aims to explore the relationships, tensions, and synergies between nature and technology.
Through this project, Porsche is launching a global series of experiences in art and design to engage with the creative community in a new and sustainable way.
Immersive experiences that explore the motif of dreams from different conceptual angles provide positive inspiration and optimism to the audience.
With cultural engagement, Porsche contributes to building vibrant communities and livable future societies.
“Porsche is driven by dreams and with the initiative, The Art of Dreams, we want to remind people about the importance of dreaming and inspire them. At the same time, we are keen on supporting the creative community and on bringing exceptional artwork to the public. The Milan Design Week is a great opportunity to get in contact with creative people from all around the world,” says Robert Ader, Chief Marketing Officer (CMO) at Porsche AG.
This piece is the second commissioned work for “The Art of Dreams,” a global art initiative by Porsche that deals with the motif of dreams through various interactive installations in major cities around the world.
Project: The Art of Dreams by Porche
Designer: Ruby Barber, Studio Mary Lennox
Client: Porche AG
Photographers: Porche AG
