Zaventem, Belgium

Italian designer Roberto Palomba believes that a well-designed project completely transcends its function and becomes timeless.

Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle.

Now he is following in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.

Designed by Roberto Palomba, the Atelier Collection’s challenge was to find the relationship between Ideal Standard today and its design heritage.

This needed to start from an understanding of past projects in order to create a vision for the future.

To recreate products based on the archive drawings would have been simpler – but it was not what we wanted. Instead, our challenge was to take the essence of the past and make it relevant for today.

The challenge was to find the relationship between Ideal Standard today and its design heritage.

The simplicity and the purity of shapes reflect the balance between function and emotion.

This is the cultural environment that forms the philosophy of the new project of Ideal Standard.

It’s no coincidence that it takes inspiration from its own roots.

“There is a connection between the evolution of the bathroom and the changes we see in society,” Palomba.

“We are seeing significant changes in habits related to contemporary living – the tendency towards co-housing, sharing of domestic spaces, which is now more and more common in our society.”

“As designers, we cannot disregard these trends, these changes. We must anticipate them – even influence them. Because there is no doubt that in ten years from now the bathroom as we know, live and interpret it today will be completely different.”

Designers: Palomba Serafini Associati
Manufacturer: Ideal Standard International BVBA