London, United Kindgom
Situated in the center of London’s West End, the Lavazza Flagship Store designed by Ralph Appelbaum Associates are the second such store in the world and the only one outside Italy that brings Lavazza’s unique concept of coffee design, along with its distinctive Italian spirit London’s audience.
The first of a new international design concept for the famous Italian brand, it is prominently located on the corner of Great Marlborough and Argyll Street, opposite Liberty London, the capital’s iconic department store.
London’s Lavazza Flagship Store has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Located in the highly-trafficked shopping districts at Regent and Oxford Streets, the Lavazza Flagship Store needed to create an extraordinary experience for a wide range of customers: tourists, shoppers, commuters, and coffee aficionados alike.
It has a playfulness that invites exploration and promotes a deeper understanding of Lavazza’s impressive 120-year history.
The brand’s dedication to sustainability and the environment is conveyed through real green planting that unfolds from the walls, culminating in the vertical garden on the First Floor.
Infused with the spirit of Italianità, the communication design approach drew inspiration from the blend of playfulness and rich heritage that underpins the Lavazza brand.
Fresco-style murals on the walls vividly blend Lavazza’s iconic imagery, past and present, with dynamic illustrations.
Individual, Italian-designed contemporary furniture across both main floors invites customers to relax and enjoy their coffee in style.
Cutting-edge counter design features advanced anti-viral technology that disinfects itself with ultraviolet light.
Project: Lavazza Flagship Store
Architects: Ralph Appelbaum Associates
Design Team: Mirko Cerami, Phillip Tefft, Mat Mason, Gareth Edwards, Tracey Taylor, and Charlotte Stevens
Client: Luigi Lavazza SpA.
