Sv. Križ Začretje, Croatia

“Our factory is a research laboratory where sustainability is part of the design process,” states Tomislav Knezović, Prostoria CEO.

In June, Prostoria opened the unique Revisiting Factory exhibition located in the proximity of their factory in Sv. Križ Začretje (Zagorje region) inside of the pavilion set up in the drying room covering 3200m2.

The ambience and architecture of the exhibition emerge from the composition made of high plank blocks that are usually stored in Prostoria’s drying room until they reach their mature stage for processing into top quality furniture.

This monumental timber structure holds several warm interiors, hallways and outdoor terraces suggesting environments such as home, office or a large club.

Revisiting Factory is a continuation of the project from 2021 titled Revisiting Analogue.

Both exhibitions present a new way of communicating brand experience that Prostoria created as a response to the impossibility of presenting new products at international fairs, which have been cancelled for a year and a half due to the COVID-19 pandemic.

On the occasion of the opening of the exhibition, Tomislav Knezović, the owner of Prostoria, said:

“Prostoria is a family business built on a passion for creating quality furniture that enriches living space. We have been continuously learning and investing in human resources and technology.”

“From the very beginning, Prostoria took the course of a design-led company and used this as a tool for creating added value and implementing quality standards in the development and production of furniture.”

Our factory is a research laboratory where sustainability is part of the design process. In our factory, we develop prototypes and produce furniture from wood, leather, metal and fabrics of natural origin.”

“The production in our factory reflects how committed we are to quality because we know we can guarantee it.”

“All these elements combined have enabled us to establish Prostoria as a premium brand in the international furniture industry selling products in more than 900 premium showrooms worldwide.”

Project: Revisiting Factory Exhibition
Designers: Prostoria Ltd.
Manufacturer: Prostoria Ltd.
Photographers: Vanja Šolin and Domagoj Kunić