Berlin, Germany
The exclusive lifestyle brand Porsche Design and the Berlin-based footwear label SONRA are combining their areas of expertise for the very first time. The result is a unique kicks collector’s item: the SONRA “Porsche Design Edition.”
The limited-edition sneaker is inspired by the design elements of the Porsche 912 and captures the impressive purist style of Porsche Design.
The collaboration perfectly merges the premium know-how of the exclusive lifestyle brand with the urban sneaker culture of SONRA. Hikmet Sugör, designer and CEO of SONRA, also shares a very particular fascination for Porsche Design.
“Hikmet Sugör is a poster child of the German sneaker scene. As the founder of SONRA and a designer, he is the perfect partner for addressing a younger demographic,” says Roland Heiler, Chief Design Officer of Porsche Design.
“His style clearly shares our approach to minimalist aesthetics as well as functional and timeless design. The collaboration and the focus on urban street style is a step towards expanding our product portfolio and our target group.”
The SONRA “Porsche Design Edition” is based on the luxurious, handmade sneaker model “proto” by Hikmet Sugör. The distinctive, sporty yet elegant shoe is partly made of vegetable tanned leather, with naturally grained premium cowhide leather used for the upper part of the shoe. Red highlights combined with a slate grey hue are reminiscent of the designer’s favorite Porsche car colors. Hikmet owns a signal red Porsche 912.
Another special feature of the limited-edition numbered sneaker is the original Porsche 912 logo branding. The look is completed with the SONRA logo on the sole. Purist design, high-quality materials and a demand for perfection are at the core of the sneaker and perfectly reflect the Porsche Design DNA. SONRA also embodies an extraordinary approach to style, colors and materials with environmentally- and skin-friendly production in Germany.
“SONRA” Porsche Design Edition
Designers: Porsche Design
Manufacturer: SONRA
