Cambiano, Turin, Italy
New Holland Agriculture, part of CNH Industrial, has partnered with Pininfarina Extra and opened a new era for the narrowest vineyards offering a glimpse into the future with its innovative Straddle Tractor Concept that is specifically designed to meet the demanding requirements of the narrow vineyards typical of premium wine-growing regions such as Champagne, Médoc, and Burgundy.
The CNH Straddle Tractor has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
These operations produce high-quality, high-value wines from grapes grown in rows less than one and a half meters wide, often on steep slopes and on small vineyards.
In these conditions, grapes are picked by hand, and most of the vine maintenance work is done by means of a tractor traveling overhead the rows.
Pininfarina developed a futuristic design around a high-comfort, high-safety cab, and ready for electric traction accordingly to the New Holland Clean Energy Leader strategy.
The design of the front of the machine combines function with style.
Inspired by the shape of a champagne flute – tall, wide at the top, and tapering down at the bottom – it is a reference to the premium wine growers that are its main customer base.
This shape, together with wraparound glass, provides the operator with exceptional visibility on the vines and all around.
The overall exterior design stands out for the flowing and dynamic automotive-inspired lines. The exposed frame confers a sporty look.
The shape of the cab, angled in the direction of travel, adds to the vehicle’s dynamism.
The interior, easily accessible thanks to the large single door and rotating seat offers a supremely comfortable environment.
The use of wood contributes to the cab’s plush, luxurious feel, and links again to the customer’s business linking to the wood of wine barrels.
Carlo Lambro, New Holland Brand President, says: “Our ground-breaking straddle tractor concept offers a glimpse into the future that premium wine growers with narrow, high-value vineyards can aspire to.”
“It is the result of New Holland’s long history of excellence in vineyards across the world, combined with the inspired innovation of the legendary design house Pininfarina,” he continues.
Project: CNH Straddle Tractor
Designers: Pininfarina Extra srl.
Manufacturer: CNH Industrial Italia SpA.
Client: New Holland Agriculture by CNH Industrial Italia SpA.
