Paris, France
This year, the French sparkling water brand Perrier celebrates its 160th anniversary and invites Philippe Starck, one of the most renowned French designers to reimagine its iconic green bottle.
The new limited edition PERRIER + STARCK will be launched in the international market in mid-October 2023.
In the version reenvisioned by Starck, the Perrier’s bottle becomes a distinct and unique creative object without compromising its iconic shape.
Drawing inspiration from Fresnel’s optical lens design and the way it diffracts light, the thin horizontal streaks carved into the glass surface of the PERRIER + STARCK bottle create a visual interest through a play on optics and light, illuminating the tremendous energy source and poetry contained within its bubbles.
“Perrier, a globally recognized symbol and a monument of French heritage, approached me to reimagine the design of their iconic bottle. Keeping the essence of an icon unaltered, it’s possible to distort and play with the shape to apply current parameters to a timeless form. This is what I did with the addition of this highly technical horizontal grooving, which creates a natural rigidity,” states Philippe Starck.
“But it’s not just about technique, it’s also about exploring the Unknown. In my project, the Unknown is encapsulated in the notion that each bubble is a magnifying glass and that by using the structure to shape a Fresnel lens, I could create an optical surprise, bringing intrigue and a spark of fantasy.”
Project: PERRIER + STARCK 160th Anniversary – Limited Edition Bottle
Designer: Philippe Starck
Client: Maison Perrier France Ultimate
Photographers: Anne Lou Buzot and Maison Perrier France Ultimate
