Biel, Switzerland
“Omega’s long and distinguished history may have been cut short if it wasn’t for the vision and the courage taken by Swatch,” says Omega president and CEO Raynald Aeschlimann on Swatch’s role in revitalizing the watch industry with its quartz movement in the 1970s.
Omega and Swatch partner for the first time in an unexpected, provocative and visionary collaboration, a culmination of a trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds.
The brands have drawn their design inspiration from space, to create a collection of eleven Swatch models named after planetary bodies, from the giant star at the center of the solar system to the dwarf planet at its periphery.
All of the Swatch designs are in the brand’s patented BIOCERAMIC, a unique mix of two-thirds ceramic and one-third material derived from castor oil.
Although colors like pink and pale blue offer strong clues that these are not your standard Omega Speedmaster watches, a hard-core Moonwatch fan would be hard-pushed to find the difference in the overall look.
The key MoonSwatch design features are all there.
The asymmetrical case, the famous tachymeter scale with dots over ninety, and the distinctive Speedmaster subdials, all work perfectly.
Omega’s Moonwatch is legendary and a must-have for collectors. Swatch’s witty BIOCERAMIC MoonSwatch collection makes the iconic design accessible to fans everywhere.
It’s a down-to-earth take on the watch that went to the moon, which is a perfect representation of Swatch’s joy of life and innovation philosophy.
The new collection comes in rarely seen colors.
Each MoonSwatch features its individual mission statement, inspirational engravings, and joint OMEGA X SWATCH logos on the dial and crown.
The battery cover on each watch features a depiction of its planet. A spacesuit-ready VELCRO© strap adds a final touch of astronaut chic.
Project: Speedmaster MoonSwatch
Designers: Swatch Group
Manufacturer: Swatch Group
