Milan (MI) and Gattico-Veruno (NO), Italy
Odo Fioravanti rethinks the typical shower head with Groove for Alpi, a fixture that is flush with the ceiling like a manhole in the street, and which comes in different shapes that can be painted and texturized to blend in perfectly with your bathroom’s decor.

Groove is a new system of removable showers designed by Odo Fioravanti for Alpi.
This innovative line of products makes it possible to paint the shower head with the same finish as the ceiling while providing full inspectability.
Groove showers blend perfectly into the drywall ceiling without affecting the continuity of the surface.
For its innovative and sleek design, Groove has recently been awarded a 2022 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.


The three concentric grooves hide the water outlets and the joint between the shower head removable part and the false ceiling panel.
The system is easy to remove for maintenance.
In fact, the shower head lays on the suspended ceiling just like a manhole lays on the road.


Groove is made with a polyurethane foam suitable for any varnish.
The surface can be texturized and finished exactly like the rest of the drywall ceiling.
Groove is available in three different versions: 3-D oval, flat oval, and flat squared.
The squared or oval shapes make it geometrically possible for the user to remove the shower head by simply tilting and extracting the removable part.
Project: Groove
Designers: Odo Fioravanti Design Studio
Lead Designer: Odo Fioravanti Design
Manufacturer: Alpi SpA.













