Okazaki-city, Japan
The all-new Mitsubishi TRITON Pickup Truck can be considered a tough and dependable life partner that inspires adventure and empowers drivers, realizing audacious and confident design with a powerful, dynamic exterior and functional, comfortable interior.
For its design qualities, the Triton Pick Up Truck has been awarded a 2023 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The vehicle is very robust as the horizontally-themed proportion creates the vehicle’s powerful silhouette, and it stands firmly with a strong geometric design from nose to tail.
It can be also considered athletic as it is symbolized by the lean rear, and the lower body wears protective armor. In addition, the signature lights are boundary stakes that confine their width.
Functionality and quality answer drivers’ expectations – drivers who themselves are professionals.
This car answers drivers’ every command with intuitive ease-of-use and inspires them to tackle the journey of life head-on.
As the first full model change in nine years, the user-friendliness of a pickup truck has been greatly improved. In addition to increasing the size of the body, the hood line has a well-visible bonnet shape to support ease of operation.
By extending the wheelbase, the front overhang looks relatively shorter while expanding the tread.
The overall proportion was improved to create a sense of stability and athletic feeling.
By raising the horizontal beltline, the front design looks thicker. “Dynamic Shield” front design which expresses powerful performance and a sense of protection was optimized for pickup trucks.
The daytime running lamps (DRL) with L-shaped LED lamps were designed with a sharp impression of hawk’s eyes. The T-shaped triple headlights arranged under the DRL emphasize a wide feeling.
The T-shaped tail ramps at both ends of the rear emphasize a wide and thick feeling to express robustness.
The cargo bed became larger, and the loading capacity of the container box was the highest in its class.
Project: TRITON Pickup Truck
Designers: Mitsubishi Motors Design, Design Division, Mitsubishi Motors Corporation
Manufacturer: Mitsubishi Motors Corporation
