Pennsylvania, USA
AHF Products unveil their Bruce Dogwood Densified Wood Technology floors and from this point on pets don’t have to dash your dreams of a hardwood-filled home.

The innovative flooring design has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
If you love the feel of real hardwood floors but believe you can’t have them because your dog’s nails will gouge the wood, Bruce has great news for you.
Dogwood technology from AHF Products is a revolutionary breakthrough in hardwood flooring. It is a 100% natural product created using a natural process.

Dogwood is a patent-pending manufacturing process that creates “densified wood,” a pure 100% natural wood floor that is incredibly resistant to scratches, gouges and dents — and pet nails and accidents.
The engineers at Bruce Flooring have taken real wood, made by nature, and made it even better — actually doubling its denseness — simply by using a natural process of heat and pressure. No chemicals. No additives. No fillers. No plastic. Just wood. Just better.
Dogwood is different than all the other products making these claims – better than traditional engineered wood, vinyl, luxury vinyl tile, laminate – anything!

Plus, it offers new Cleantivity antimicrobial coating technology which inhibits the growth of bacteria, mold and mildew.
Bruce Hardwood with Dogwood technology is: Scratch-resistant, Dent-resistant, Gouge-resistant, Germ-resistant, Water-resistant (so it helps protect the wood from pet accidents). And, it is made in the USA.
Enjoy the luxury, elegance, beauty and longevity of 100% real hardwood floors without worrying about your pet’s nails ruining them.
This new to the world technology produces floors that promise to be every dog owner’s best friend, and every dog’s favorite floor.

Project: Bruce® Dogwood™ Densified Wood Technology
Designers: Michele Zelman, AHF Products
Manufacturer: AHF Products












