Dubai, United Arab Emirates
Designed by Luca Albero, the new Dior Concept Store on Dubai’s Jumeirah beach stands a unique Dior installation composed of two circular modules and is is a fascinating example of innovative retail design.
These innovative spaces were crafted from natural materials – combining clay, sand, and raw fibers – using an exceptional 3D printing system designed by WASP, an Italian company that designs, produces, and sells 3D printers Made in Italy all over the world.
The project has been awarded a 2024 International Architecture Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
Since its conception in 2012, the architect’s research mission has been to create 3D-printed eco-housing from natural materials.
This hi-tech feat pushes the boundaries of savoir-faire for the Italian manufacturer which for the first time, like a digital tailor, has designed a habitable structure in proportions never seen before.
Albero’s style often incorporates minimalist elements, playing with clean lines and refined finishes.
However, with Dior, the designs would not sacrifice richness.
Instead, the simplicity of form is enhanced by luxurious materials like marble, glass, and metals, providing an elegant and inviting atmosphere.
The concept store likely features custom furniture and décor that reflects Dior’s fashion and accessories, integrated harmoniously with Albero’s aesthetic of blending modernity and tradition.
In a fascinating architectural interplay, the cannage motif, a key House code, is revealed on the walls of this ephemeral boutique.
Inside, creations celebrating the gentle life – notably from the Dioriviera women’s collection designed by Maria Grazia Chiuri – are revealed by turn, in acidic hues.
Iconic bags, such as the Dior Book Tote and the Dior Caro, mingle with the latest additions to the Dior 2022 cruise line, such as the Lady Dior in the horizontal East-West format and the Lady Dior Wicker baskets.
Also on display are Dior Maison essentials including deckchairs, parasols, cushions, and bottles adorned with toile de Jouy.
The emblematic design also features on the lounge chairs facing this audacious showcase that carries the promise of a dreamy interlude.
Project: Dior Concept Store
Architects: Christian Dior SE
Lead Designer: Luca Albero
General Contractor: WASP srl.
Client: Christian Dior Couture Middle East
Photographers: Mohamed Somji and Ismail Noor