Newark, California, USA
Providing unmatched comfort and a dreamy aesthetic, Logitech’s Aurora Collection features an approachable design language that breaks out of the boldness of traditional gaming to fit our target’s style and personality.
The Aurora Collection has been awarded a 2023 Good Design Award by The Chicago Athenaeum Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The G735 headset focuses on solving for fit & comfort through inclusive sizing and material choices.
The G715 keyboard encourages self-expression through exchangeable top plates, keycaps, and a cloud-shaped palm rest.
The G705 mouse focuses on inclusive sizing and with a focus on smaller hands.
Today, women represent nearly 50% of the gaming community.
But, gaming products are generally designed for a stereotypical type of gamer – male, anchored PC battle station player, driven by competition.
With the Aurora Collection, the designers set out to craft a gaming kit that provides high performance in a package that speaks to the needs of women gamers primarily from a comfort, approachability, and playfulness perspective.
In setting out to design principally for women gamers, they created a product that is meaningful for an even larger audience beyond gender and stereotypes.
Through research, the design team identified that their target had a hard time finding gear that was made for them from an aesthetic and fit perspective.
To solve this, they created an approachable design language that oozes comfort with soft corners and ergonomic sweeps that fit just right.
They also focused on aesthetics by creating a customization platform that allows for user self-expression across the three products. A canvas for the gamer to make the collection their own.
The Aurora collection products are designed to work in harmony through synchronized lighting and family aesthetic.
Its customization platform is simple with interchangeable accessories encouraging self-expression.
Connectivity protocols and LED behaviors are consistent across the family of products and easy to follow.
This launch is our first step into rethinking our product experiences to be more inclusive and representative of our gaming community.
Through the development of this collection, the designers focused our efforts on solving key pain points that remained unaddressed for an underserved audience therefore widening the aperture of product solutions.
They hope to continue designing experiences that address specific issues that allow everyone to experience the joy of play equally.
Project: Logitech Aurora Collection
Designer: Logitech Design Team Americas, Logitech