Tokyo, Japan
Setsu and Shinobu Ito from Studio I.T.O Design and Kao Product Design Division in collaboration with Kao Corporation create and present the new line Kao Pyuan Deto Cleanse Shampoo and Charge Beauty Treatment that provides the solution for mixed hair from the two aspects of “cleaning” and “filling with moisture.”
Kao Pyuan Deto Cleanse Shampoo and Charge Beauty Treatment is a new line of haircare products consisting of “Deto Cleanse Shampoo” and “Charge Beauty Treatment” that solve the problem of an oily scalp and dry ends at the same time.
This innovative design has been awarded a 2021 Good Design Award by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies for its features.
With shampoo and treatment that each has a unique character, they aim to create a new intuitively comprehensible visual appearance, regardless of the existing conventions in the Japanese haircare market that have become increasingly saturated in the past years.
The packaging design expresses a gentle and careful response to complex hair troubles.
Based on the concept of a soft and soothing fusion, where two different things come together to support each other, the packaging has the gentle shape of naturally formed stones that you want to touch and thus creates a harmonious presence for a distinctive brand.
Project: Kao Pyuan Deto Cleanse Shampoo and Charge Beauty Treatment
Designers: Setsu and Shinobu Ito, Studio I.T.O Design, and Kao Product Design Division, Kao Corporation
Manufacturer: Kao Corporation
