Moncalieri/Binasco, Italy

Audi Pop.Up Next is the evolution of the first fully electric and zero-emission modular system designed to help resolve traffic congestions.

Designed in time for Italdesign’s 50th anniversary, Pop.Up Next anticipates the challenges that the next fifty years will bring.

The unmanned flying electric vehicle that can move both on the ground and through the air of the joint development of the German automaker Audi AG, the Airbus company, and the design company Italdesign Giugiaro SpA.

The design represents a vision of the potential offered by future technologies, the new concept of transportation and the new solutions for resolving the problems linked to city planning and traffic in large urban centers that are increasingly becoming one of the priority aspects for safeguarding the planet.

The Pop.Up Next system aims to give time back to commuters, freeing them from the need to drive, through a flexible, shared and adaptable new way of moving within cities introducing a new user-focused transportation system concept.

It combines the flexibility of a small two-seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains. The core of the product is therefore the Intermodality and making it modular.

Audi’s four rings bestow an element of prestige on future mobility, witnessed by Pop.Up Next, whilst maintaining its own democratic approach through shared usage extended to all those living in the megacities involved.

Airbus is strongly committed to the future development of Urban Air Mobility, and believes that it can only be achieved by collaboration among various transportation sectors.

Italdesign will drive this project further in the future, thus confirming more and more its new
function as a hub and an incubator for ideas and innovative services for mobility.

Pop.Up Next by Italdesign Giugiaro SpA

Designers: Italdesign Giugiaro SpA
Manufacturers: Audi AG and Airbus